AEW’s Matt Jackson and his wife Dana Massie

News: Matt Jackson, one of the co-founders and executive vice presidents of All Elite Wrestling (AEW), is a prominent figure in the wrestling industry. Alongside his brother Nick Jackson, he forms the popular tag team known as The Young Bucks. In addition to his wrestling career, Matt Jackson is also a family man, being married to Dana Massie since 2008, and together they have three children.

The Role of Dana Massie in AEW

Dana Massie, as the wife of AEW EVP Matt Jackson, previously played a crucial role in managing The Young Bucks’ business before their involvement with AEW. When AEW was launched, Dana Massie transitioned to the company and played a significant role in its early days, thanks to her extensive experience and dedication. Matt Jackson expressed his gratitude for her contributions in an Instagram story, where he shared a photo of Dana Massie backstage at an AEW event, holding a sleeping child on her shoulder. He acknowledged her dual responsibilities as a mother and as the Chief Marketing and Merchandising Officer, thanking her for her hard work and recognizing the sometimes thankless nature of her role.

Departure from AEW

In 2023, AEW faced the departure of several important employees, including Dana Massie. As the Chief Marketing and Merchandising Officer, her position held significant importance for AEW from the beginning. While Matt Jackson will undoubtedly miss having his wife on the road, they will continue to see each other at home. Dana Massie’s departure from AEW appears to have been on amicable terms, with no apparent animosity between the parties involved. Whoever assumes her duties will have substantial shoes to fill.

Dana Massie’s Role in AEW

Dana Massie’s role in AEW goes beyond being married to Matt Jackson. As the Chief Marketing and Merchandising Officer, she plays a vital role in managing AEW’s branding, promotion, and the production and distribution of AEW products. Her responsibilities encompass overseeing the marketing and merchandising aspects for AEW wrestlers and events.

The Beginnings of Dana Massie’s Involvement

Dana Massie’s involvement in the wrestling business began when she met Matt Jackson in 2007 while he was working for an independent wrestling company called High-Risk Wrestling. She played a pivotal role in helping Matt and his brother Nick create and market their own t-shirts, which resulted in significant financial success and public recognition. Dana Massie also managed their website and social media accounts, negotiated promotional deals, and provided invaluable support to their growing brand. Additionally, she played a crucial role in introducing Matt Jackson to Tony Khan, the wealthy owner of Fulham FC and the Jacksonville Jaguars, who had the vision for a new wrestling business. This introduction ultimately led to the birth of AEW.

Contributions and Achievements

In addition to her contributions to AEW, Dana Massie also played a crucial role in obtaining the trademark for the name All Elite Wrestling. Furthermore, she was instrumental in the successful launch of the AEW online merchandise store, which quickly sold out within minutes of its debut.

The Legacy of Dana Massie

Overall, Dana Massie’s departure from AEW marks the end of an era, as she played an integral part in the company’s early days. Her contributions to branding, marketing, and merchandising were invaluable, and she left a lasting impact on AEW. As the company moves forward, the person who assumes her responsibilities will undoubtedly have big shoes to fill.

FAQs

Q: What was Dana Massie’s role in AEW?

A: Dana Massie served as the Chief Marketing and Merchandising Officer, overseeing the branding, promotion, and production of AEW products and managing marketing efforts for wrestlers and events.

Q: How did Dana Massie contribute to the success of The Young Bucks?

A: Dana Massie played a pivotal role in helping The Young Bucks create and market their own t-shirts, manage their website and social media accounts, negotiate promotional deals, and provide support to grow their brand.

Q: What were some of Dana Massie’s achievements in AEW?

A: Dana Massie obtained the trademark for the name All Elite Wrestling and successfully launched the AEW online merchandise store, which sold out within minutes of its debut.